Academic Staff

June 1, 2026, 11:01 a.m.
Asaad Ali Karam (PhD)
Assistant Professor
Assistant Professor in Marketing Management

Agriculture Extension and Rural Development
College of Agricultural Engineering Sciences
University of Duhok

- PhD in Business Management, in Marketing Specialization, Girne American University, Cyprus, Nov 2012 - Jan 2016.

- MSc in Business Management, in Marketing Specialization, Dr. Bhim Rao Ambedkar University, Agra, India, Aug 2008 - Jun 2010. GPA: 3.60.

- BSc in Administration, University of Duhok, Kurdistan Region of Iraq, Oct 2004 - Jun 2008.

- Teaching undergraduate courses in Marketing Management , Food Marketing , Agriculture Marketing , Consumer Behavior , Brand Management , Sales Management , Digital Marketing , Project Evaluation , Farm Management , Strategic Management , Ecotourism Marketing , Media & Advertising , Risk Management , Agriculture Cooperation , Recreation Business Management, and Academic Debate.

- Teaching a Master's Degree Course in Advanced Statistics.

- Research Methodology for Higher Education (Pedagogy Center UoD)

- Training Courses Achievement Assessment and Evaluation in Online Learning.

- Training Courses Attract and Retain Quality Adjunct Instructors.

- Training Courses Coaching and Mentoring.

- Training Courses , Course Planning.

- Training Courses Developing Effective Governing Bodies and Advisory Committees.

- Training Courses Developing the Digital Strategy.

- Training Courses Engaging HE Students with Project-Based Learning.

- Training Courses On-boarding Faculty and Staff.

- Training Courses Preparing and Creating Lesson Plans.

- Training Courses Problem-Solving Tools and Techniques.

- Training Courses The Lecture Purpose and Strategies.

- Training Courses Writing Learning Outcomes.

- Training Courses Instructor Training Webinar.

- Training Courses Modeling MCQ, Short Answer, and Essay Questions Workshop: Participated in workshops focusing on assessment strategies.

- Training Courses Mapping of CLO to QFE: Involved in mapping Course Learning Outcomes to Quality Framework Elements.

- Managing Editor - Business Research Proceedings - Luminous Insights Publishing.

- Editorial Board - Journal of Sustainable Marketing.

- Editorial Board - The Journal of Management and Economic Studies.

- Editorial Board - RISM Symposium Planning Committee.

- Editorial Board - Journal of Global Humanities and Social Sciences.

- Editorial Board - International Conference on Business and Technology.

- Reviewer Board- Journal of Sustainable Marketing.

- Indonesian Journal of Management and Halal Industry.

- Head Trainer in the National Training Project for Farmers in the Kurdistan Region, under the supervision of the Ministry of Agriculture and Water Resources, in coordination with the Office of the Prime Minister and the Ministry of Higher Education and Scientific Research.

- Director of the Agriculture Extension Unit at the University of Duhok.

- Participation in the International Business and Technology Conference (ICBT) 2020.

- Participation in the First International Virtual Conference on Human Resources Management, City University College of Ajman, March 17-18, 2021.

- Instructor training webinar to see an in-depth demonstration of LockDown Browser and Respondus Monitor.

Research

- Consumer Behavior on Social Media Marketing Platforms(Book). LAP LAMBERT Academic Publishing (2016). ISBN-10: 3659952214.

- An analysis study of the role of an information system in footfalls in the retail outlets situated in modern malls at Agra, New Delhi, and Gurgaon. M.Sc. thesis Dept. Business Administration, Agra, India.

- The relationship between consumer behavior and ülker brand in social media marketing and its impacts on purchase intention in Turkey. (PhD Thesis).

- An analysis study of improving brand awareness and its impact on consumer behavior via media in North Cyprus (A case study of fast-food restaurants) AA Karam, S Saydam International Journal of Business and Social Science 6 (1).

- The Relationship between Work Environment into Women’s Career Development and Job Satisfaction in the United Arab Emirates: a Large Scale Sampling AA Karam International Journal of Business and Management Invention 6 (1), 22-28.

- The Impact of Training and Development on Different Cultural Employees' Performance through Interaction Employee Motivation in Erbil Public and Private Banks AA Karam Mediterranean Journal of Social Sciences 10 (1), 193.

- The Impact of Social Media on Human Resource Management Scope Activities in Al-Futtaim and Al-Etihad Group UAEAA Karam, AF Kitana International Business Research 11 (12), 145-156.

- Determining the Challenges Faced by Syrian Refugee Students at Jordanian Camps According to Their Perspective: A Case of Universities' Role in Supporting LF AbduRazak, RSAL Mawdieh, AA Karam, AY Aljaafreh, ME Al-Azzaw Modern Applied Science 13 (8), 176-182.

- Career Development among Entry-Level Employees: A Case Study on Employees in the United Arab Emirates AF Kitana, A Karam Modern Applied Science 13 (5), 13-21.

- The Effect of Marketing Strategy Implementation on Organization Performance as a Private Business: Case of Cihan University Duhok Camps KRG-Iraq AA Karam International Journal of Business Management and Economic Research 9 (3), 1281-1295.

- The Impact of E-Banking Services Quality on Customer Satisfaction Moderated by Customer Trust: Survey on Arab Bank in Amman, Jordan MT Sleimi, AA Karam, IS Qubbaj Journal of Al-Quds Open University for Administrative & Economic Research 3 (9), 24-37.

- Consumer Behavior on Social Media Marketing Platforms AA Karam LAP LAMBERT Academic Publishing 1, 396.

- An Exploratory Study to Identify the Impact of Leadership Styles on Achieving Institutional Excellence in the Public Sector: United Arab Emirates. International Journal of Business and Management, 15(6). Karam, A. A., & Kitana, A. F. (2020).

- The Brand Impact on Culture: Case of Coca-Cola Cultural Issues in India. Lecture Notes in Networks and Systems, 551–570. doi:10.1007/978-3-030-69221-6_42 -Karam, A. A. (2021).

- Using PLS-SEM Approach to Estimate Corporate Social Responsibility and Precautionary Measures of COVID-19: Effects on Employees' Commitment. Arab Journal of Administration, Karam A. A. & Kitana A. F (2021).

- Post-COVID-19 Learning Context: The Impact of Remote Leadership on Blended Learning in Higher Education. Yehia, B. F., Elsawy, M., & Karam, A. A. (2022).

- Application of the Balanced Scorecard and Costing System Relying on Activities to Reduce Costs of Bank Services. Yousef, M. R., & Karam, A. A. (2023).

- INVESTIGATING THE IMPORTANCE OF ETHICS AND SECURITY ON INTERNET OF MEDICAL THINGS (IoMT). International Journal of Computations, Information and Manufacturing (IJCIM), 2(2). https://doi.org/10.54489/ijcim.v2i2.114. Karam, A. A. (2022).

- An Exploratory Study of the Constraints on an Electronic Human Resource Management System Application in a University. International Journal of Management Practice, 1(1), 1. https://doi.org/10.1504/ijmp.2023.10045730. Karam, A. A. & Kitana, A. F. (2023).

- Olive market analysis in Nineveh plain, Iraq. LASER PULSE. Juliano Marques, Carlos Rosales, Camila Ulloa, Ariana Torres, Asaad Ali Karam, and Rezgar Mohammed (2024).

- An Olive Oil Marketing Policy: A Marketing Guide for Olive Oil Businesses. LASER PULSE. Asaad Ali Karam, & Rezgar Mohammed (2024).

- Demand Constraints for Local Olive Products. LASER PULSE. Asaad Ali Karam and Rezgar Mohammed (2024).

- The Factors Affecting Consumer Behaviour and Preferences Towards Table Olive Variety Consumption at Nineveh Plain. LASER PULSE. Asaad Ali Karam and Rezgar Mohammed (2024).

- Segmentation of the Local Olive Products Consumers in Iraq. LASER PULSE. Asaad Ali Karam and Rezgar Mohammed (2024).

- An exploratory study of the constraints on an electronic human resources management system application in a university. International Journal of Management Practice, 16(5), 535-560. Karam, A. A., & Kitana, A. F. (2023).

- An Investigation of Marketing Crisis, and Outcomes Influence on Buyer Behavior AA Karam Business Research Review 2 (1), 51-72.

Marketing Management ، Marketing Strategies, Social Media Marketing, Consumer Behavior, Brand Management, Sustainability Marketing Strategy, Strategic Management, Strategic Decision Making, Competitive Dynamics, Organizational Learning and Change, and Strategic Planning.

- Co-supervised two master students in Bingol university turkey, social science institution business administration department 2016-2017, full supervising under the title:
1 . The Effect of Leadership Styles on Economic Development Practices in KRG-IRAQ.
2 . The Impact of Foreign Direct Investment on Economic Growth by Construction Sector in KRG-IRAQ.